Terms & Conditions

LPZ Digital ("we," "us," or "our") is a digital marketing agency headquartered in Laredo, Texas, United States, operating through the website lpzdigital.com. We provide digital marketing services including, but not limited to, lead generation, website design, paid advertising management, funnel development, and marketing consultation for local businesses.

These Terms & Conditions govern your interaction with any lead generation asset or opt-in form operated by LPZ Digital ("Lead Magnets"), specifically including:

• Quizzes & Assessments — Interactive tools that evaluate your marketing readiness, lead generation performance, or digital presence.
• Free Guides & PDFs — Downloadable resources covering digital marketing strategies, tips, and frameworks for local businesses.
• Free Consultation Requests — Booking or intake forms used to schedule a complimentary strategy session with the LPZ Digital team.

These Lead Magnets may appear on lpzdigital.com, as embedded popups, standalone landing pages, or third-party hosted funnels operated by or on behalf of LPZ Digital.

By submitting your contact information through any LPZ Digital Lead Magnet — whether on lpzdigital.com, an embedded popup, a landing page, or a hosted funnel — you acknowledge that:

• You have read, understood, and agree to these Terms & Conditions.
• You are at least 18 years of age.
• You have the legal authority to enter into this agreement on behalf of yourself or any business entity you represent.
• You consent to be contacted by LPZ Digital using the information you provide.

If you do not agree to these Terms, please do not submit your information through any LPZ Digital form.

LPZ Digital's Lead Magnets serve two distinct audiences:

• Business-to-Business (B2B): Business owners, marketing managers, and decision-makers at local businesses seeking to improve their digital presence and lead generation.
• Business-to-Consumer (B2C): Individual consumers exploring services offered by businesses that LPZ Digital represents or markets on behalf of.

Both audiences are served through leads captured in the Laredo, Texas metropolitan area and, where applicable, cross-border prospects in Mexico (including the Nuevo Laredo, Tamaulipas region). Individuals based in Mexico or other countries should be aware that their information will be stored and processed within the United States. By submitting your information, you consent to this cross-border transfer and processing.

Our Lead Magnets are not intended for children under the age of 18. We do not knowingly collect personal information from minors.

When you engage with a LPZ Digital Lead Magnet, we may collect the following types of information:

• Contact Information: Full name, email address, phone number, business name.
• Business Information: Industry, company size, current marketing challenges, monthly revenue or ad spend (where applicable to quiz or assessment responses).
• Quiz / Assessment Responses: Answers you provide through interactive quizzes or assessments designed to evaluate your marketing needs and qualify your fit for our services.
• Consultation Intake Information: Goals, timelines, current marketing situation, and budget ranges shared through free consultation request forms or pre-call questionnaires.
• Technical & Behavioral Data: IP address, browser type, device type, referring URL, and on-page behavior (scrolling, clicks, time on page), collected automatically via our platform and tracking tools.

We collect only the information necessary to deliver the requested resource and to follow up with relevant marketing communications and service offers.

The information you provide may be used for the following purposes:

• Delivering the lead magnet you requested (quiz results, free guide/PDF download, or consultation booking confirmation).
• Following up by email, SMS, or phone with relevant information, offers, or appointment scheduling.
• Adding you to our CRM and marketing automation workflows to send educational content, tips, and promotional offers related to digital marketing services.
• Qualifying your business needs and determining whether LPZ Digital services are a good fit.
• Retargeting & Advertising: We may use pixel tracking technology (including Meta/Facebook Pixel, Google Ads tags, and similar tools) on our Lead Magnet pages. This allows us to show you relevant advertisements on third-party platforms after you visit our pages. Your information may be used to create custom or lookalike audiences on these platforms. You may opt out of interest-based advertising through your browser settings or by visiting the Digital Advertising Alliance opt-out page at optout.aboutads.info.
• Improving our lead magnets, services, and marketing materials based on aggregate, anonymized data.
• Complying with legal obligations.

We do not sell your personal information to third-party data brokers or advertisers.

By providing your mobile phone number and submitting any LPZ Digital opt-in form, you expressly consent to receive recurring automated and/or manually dialed text messages (SMS/MMS) from LPZ Digital at the mobile number provided, including messages sent using an automatic telephone dialing system.

SMS messages may include:

• Delivery notifications for your requested lead magnet.
• Follow-up messages related to your submission or quiz results.
• Appointment reminders and scheduling confirmations.
• Promotional messages about LPZ Digital services.
• Marketing tips and educational content.

Message frequency may vary. Standard message and data rates may apply depending on your mobile carrier plan.

To opt out of SMS messages at any time, reply STOP to any text message you receive from us. You may also text HELP for assistance. Opting out of SMS does not remove you from email communications.

Your consent to receive SMS messages is not a condition of purchasing any product or service from LPZ Digital.

By submitting your email address through any LPZ Digital Lead Magnet, you consent to receive email communications from LPZ Digital. These emails may include:

• Delivery of the requested resource (guide, checklist, quiz results, etc.).
• Educational marketing content and tips.
• Promotional offers related to LPZ Digital services.
• Appointment follow-ups and nurture sequences.

LPZ Digital complies with the CAN-SPAM Act of 2003. Every marketing email we send will include:

• Our physical mailing address.
• A clear and functional Unsubscribe link.
• Accurate sender identification and subject lines.

You may unsubscribe from email communications at any time by clicking the "Unsubscribe" link found in the footer of any email, or by emailing us directly at [email protected]. Unsubscribe requests will be processed within 10 business days.

By submitting your phone number through any LPZ Digital Lead Magnet, you agree that LPZ Digital or its authorized representatives — including artificial intelligence (AI) systems — may contact you by phone for the purposes of:

• Discussing your quiz or assessment results.
• Scheduling a consultation or strategy call.
• Presenting relevant LPZ Digital service offerings.
• Following up on any expressed interest in our services.

Calls may be placed during normal business hours (Monday–Friday, 9 AM – 6 PM CST) unless you have arranged an alternate time. You may request to be removed from phone outreach at any time by informing our team during any call or by emailing us at [email protected].

Please note that outbound calls may be initiated and conducted by an AI voice system. See Section 08b below for full disclosure.

LPZ Digital uses artificial intelligence (AI) technology to conduct outbound and inbound communications on our behalf. By submitting your information through any LPZ Digital Lead Magnet, you acknowledge and consent to the following:

Outbound AI Calls:

• After you submit your information, you may receive an outbound phone call placed and conducted by an AI voice agent. This call is designed to follow up on your submission, qualify your needs, or schedule a human consultation.
• The AI caller may sound conversational and natural. You have the right to ask at any time whether you are speaking with a human or an AI system, and you will receive an honest answer.
• You may end the call or opt out of future AI calls at any time by saying "stop," "unsubscribe," or requesting removal, or by emailing us at [email protected].

Inbound AI Communications:

• If you call our business number, send an SMS/text, or initiate a chat on any LPZ Digital page or funnel, your inquiry may be received and responded to initially by an AI-powered system.
• AI may handle initial qualification, answer common questions, schedule appointments, and route your inquiry to the appropriate human team member.
• You may request to speak with a human representative at any time during any AI-initiated interaction.

AI-Assisted SMS & Chat:

• Automated text message follow-ups and chat responses may be generated or assisted by AI. These messages will comply with TCPA requirements as described in Section 06.
• AI-generated messages are reviewed periodically for quality but may not always reflect real-time human oversight.

LPZ Digital does not use AI communications to deceive, manipulate, or misrepresent the nature of our services. All AI systems operate within the scope of our standard lead follow-up and appointment-setting workflows.

LPZ Digital uses industry-standard third-party software platforms to manage, store, and communicate with leads. These include:

• GoHighLevel (GHL): Our primary CRM and marketing automation platform where your contact information, quiz responses, and engagement history are stored and managed.
• Email Service Providers: Used to send and track email communications.
• Analytics & Tracking Tools: Including website analytics platforms that may use cookies or pixels to track visits and form interactions.
• Zapier or similar integration tools: Used to route data between platforms securely.

These third-party providers are bound by their own privacy and data protection policies. Your information is shared with them only as necessary to deliver our services. We do not authorize them to use your data for their own independent marketing purposes.

By submitting your information, you consent to the processing of your data by these third-party tools as described above.

LPZ Digital and its authorized advertising partners may place tracking pixels, cookies, or similar technologies on our Lead Magnet pages and funnels. These tools allow us to:

• Track page visits, form interactions, and conversions for internal analytics.
• Build Custom Audiences on platforms such as Meta (Facebook/Instagram) and Google to re-display our ads to you after you leave our pages.
• Create Lookalike Audiences based on aggregate, anonymized data to reach similar prospects.
• Measure the effectiveness of our advertising campaigns.

Platforms used may include, but are not limited to: Meta Pixel (Facebook/Instagram Ads), Google Ads Conversion Tracking, and TikTok Pixel.

Each of these platforms operates under their own data and advertising policies. You can manage your ad preferences and opt out of interest-based advertising through:

• Meta: facebook.com/adpreferences
• Google: adssettings.google.com
• Digital Advertising Alliance (all platforms): optout.aboutads.info

You may also disable cookies through your browser settings; however, doing so may affect the functionality of our pages and funnels.

All lead magnets, quizzes, calculators, guides, and consultations offered by LPZ Digital are provided for informational and educational purposes only. Any projections, estimates, ROI calculations, or performance benchmarks presented in our Lead Magnets are illustrative examples based on general industry data and do not constitute a guarantee of specific results.

Results from digital marketing services vary significantly based on factors including, but not limited to, industry, location, competition, budget, and execution. LPZ Digital makes no warranty, express or implied, that you will achieve any particular outcome by engaging with our Lead Magnets or services.

All content delivered through LPZ Digital Lead Magnets — including guides, templates, checklists, quiz frameworks, calculator logic, and email sequences — is the exclusive intellectual property of LPZ Digital and is protected by applicable copyright and trademark laws.

Upon receiving a lead magnet, you are granted a limited, non-exclusive, non-transferable license to use the content for your own personal or internal business purposes only. You may not:

• Reproduce, resell, or redistribute our materials without written permission.
• Represent our content as your own original work.
• Use our materials in training datasets, AI systems, or derivative products.

To the maximum extent permitted by applicable law, LPZ Digital and its owners, employees, contractors, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from:

• Your use of or reliance on any Lead Magnet content.
• Any inaccuracies in quiz results or calculator estimates.
• Delays or failures in delivering digital resources.
• Unauthorized access to your data due to circumstances beyond our reasonable control.

In all cases, LPZ Digital's total cumulative liability shall not exceed the amount paid by you to LPZ Digital in the twelve (12) months preceding the claim, or $100 USD, whichever is greater.

You have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate information.
• Deletion: Request that we delete your personal data from our systems (subject to any legal obligations to retain certain records).
• Opt-Out of Communications: Unsubscribe from email at any time via the unsubscribe link; reply STOP to opt out of SMS; request removal from phone outreach by contacting us directly.

To exercise any of these rights, contact us at [email protected] or by mail at our address below. We will respond to verified requests within 30 days.

These Terms & Conditions shall be governed by and construed in accordance with the laws of the State of Texas, United States of America, without regard to its conflict of law provisions.

Any disputes arising under these Terms shall first be subject to good-faith negotiation. If unresolved, disputes shall be submitted to binding arbitration in Webb County, Texas, under the rules of the American Arbitration Association (AAA), unless both parties agree to an alternative resolution. You waive any right to a jury trial or to participate in a class action lawsuit.

LPZ Digital reserves the right to modify these Terms & Conditions at any time. When changes are made, we will update the "Last Updated" date at the top of this page. Material changes will be communicated via email to active contacts where reasonably practicable.

Your continued engagement with LPZ Digital Lead Magnets after any changes are posted constitutes your acceptance of the revised Terms. We encourage you to review this page periodically.

For any questions, concerns, data requests, or opt-out inquiries related to these Terms & Conditions, please contact: